Designaffairs decided to organise a small protest event at the IAA Frankfurt in 2017, where they celebrated failure instead of success. The guest speakers talked about projects that have gone awry and what they have learned from them.
That's why I decided to let demolished vehicles rain from the sky in my illustration. The shattered dreams and faulty experiments revolve around the massive mobility-lettering, which sits so promisingly and stably in the middle.
Title: ›Brave & Bold‹
Status: agency project
Medium: illustration
Tech. spec.: 3500 × 3500 px
Year: 2017